Chen Yufu

Who is Chen Yufu?

Chen Yufu is the founder of Yufu Catering Consulting and the legal representative of Yufu Brand Services (Jiangxi) Co., Ltd. He has spent two decades in restaurant operations, working with leading restaurant groups on product structure, single-store return models, annual operating strategy and organisation building.

His working method starts at the two documents every restaurant already has: the P&L and the menu. The P&L says which category broke. The menu says why — what each dish costs to produce, which station it loads at peak, and whether the dishes on the page are helping each other or competing.

The capability anchor of the practice is literal: one dish reveals the whole operation. Chen Yufu built the practice on the view that a menu is not a list but a set of commitments the kitchen has made about ingredients, labour, equipment and speed.

What he works on

• Menu diagnosis — reading a menu by dish role, station load and product interaction rather than by sales volume
• Single-store investment return modelling — building the return picture from the store format, area, rent and traffic
• Modular product structure design — treating the menu as an assemblable system rather than a list
• Annual operating strategy for restaurant chains — seasonality, campaigns and the annual rhythm
• Organisation and goal deployment — the celebration-banquet mechanism: define the win before the battle
• MOT service touchpoint design — turning service standards into named, checkable moments

Who this is for

• Full-service restaurant chains with stores under 500㎡
• Multi-store operators whose stores are being managed with one uniform playbook
• Regional chain brands facing a turnaround or a resource-reallocation decision
• Teams whose goals were set but never landed at store level