Strategic Positioning Program
From category positioning to the super store model
Model building: product structure → single-store model → strategic alignment, carrying the campaign results through
Upgrades to: Enterprise Strategy Consulting (phase two)
Prices cover consulting fees only; travel and third-party costs are excluded. The signed contract prevails.
Growth strategy · Hands-on strategy delivery
The threshold is deliberate
The work depends on a team that can carry it. Below the threshold, the same method produces a plan nobody can execute — so we would rather say so than sell it.
Scope of the engagement
What actually gets done
- 01 Category positioning direction
- 02 Brand top-level architecture
- 03 Product structure design
- 04 Core product shaping
- 05 Super menu design
- 06 Super model building
- 07 Product launch planning
- 08 Brand marketing planning
Same method, applied to your business
Product structure → super menu → super model → single-store campaign
Structure first, menu second · Turning the structure into the page a guest reads · Making this store repeatable · One store, one play, run to a result
Store battle map
Stop the loss · Turn it around · Scale the winner
Five steps to kickoff
- 01
Initial conversation
The client prepares: company history, product structure and pricing, current channels, operating situation, and what they want from the engagement.
- 02
Meeting in person
Digging into the real causes beneath the stated problems.
- 03
Signing
Scope list plus contract framework.
- 04
Payment and kickoff
The engagement starts after full payment — we hold to this.
- 05
Project launch
A kickoff meeting to agree the working process and the timeline.
Frequently Asked Questions
- How do I choose between the two service lines?
- They are not two separate products — they are two phases of one line. Start with the six-month Strategic Positioning Program (RMB 680k) to establish the model, then upgrade to Enterprise Strategy Consulting (RMB 1.28M cumulative) from month seven.
- What does RMB 680k cover?
- Model building: product structure → single-store model → strategic alignment, carrying the campaign results through into a model that can be copied.
- Which businesses does it suit?
- Full-service operators with 3+ own stores, or quick-service operators with 10+ units, whose departments were recently formed and are in an adaptive growth phase.
- What are the 8 key tasks?
- Category positioning direction, brand top-level architecture, product structure design, core product shaping, super menu design, super model building, product launch planning and brand marketing planning.
- Why is it called a program rather than a positioning report?
- Because it runs from product structure all the way to the super store model, instead of stopping at a positioning document.
- What is left behind at the end?
- A product structure, a super menu and a repeatable single-store model — plus an organisation ready to carry the next phase.
From enterprise strategic positioning, expressed through brand strategy · 12 months cumulative · RMB 1.28M
Start with a conversation about fit
Send your P&L and one menu. If your situation does not match this service line, we will say so.