Enterprise Strategy Consulting
From enterprise strategic positioning, expressed through brand strategy
Includes the first six months (Strategic Positioning Program); the second half covers organisation, market, full-year operating and product launch planning
Upgraded from: Strategic Positioning Program (phase one)
Prices cover consulting fees only; travel and third-party costs are excluded. The signed contract prevails.
Growth strategy · Hands-on strategy delivery
The threshold is deliberate
The work depends on a team that can carry it. Below the threshold, the same method produces a plan nobody can execute — so we would rather say so than sell it.
Scope of the engagement
What actually gets done
- 01 Enterprise strategic planning
- 02 Category positioning direction
- 03 Brand top-level architecture
- 04 Product structure design
- 05 Core product shaping
- 06 Super menu design
- 07 Product launch planning
- 08 Brand communication planning
- 09 Super model building
- 10 Annual plan alignment
- 11 Quarterly operating strategy
- 12 Monthly diagnostic analysis
Same method, applied to your business
Product structure → super menu → super model → single-store campaign
Structure first, menu second · Turning the structure into the page a guest reads · Making this store repeatable · One store, one play, run to a result
Store battle map
Stop the loss · Turn it around · Scale the winner
Five steps to kickoff
- 01
Initial conversation
The client prepares: company history, product structure and pricing, current channels, operating situation, and what they want from the engagement.
- 02
Meeting in person
Digging into the real causes beneath the stated problems.
- 03
Signing
Scope list plus contract framework.
- 04
Payment and kickoff
The engagement starts after full payment — we hold to this.
- 05
Project launch
A kickoff meeting to agree the working process and the timeline.
Frequently Asked Questions
- Why does Enterprise Strategy Consulting run for a full year?
- Because it has to cover a full operating year: annual plan alignment, quarterly operating strategy and monthly diagnostic analysis. The first six months are the Strategic Positioning Program phase; from month seven the engagement upgrades to organisation and full-year operating work.
- What does RMB 1.28M cover?
- It includes the first six months (the Strategic Positioning Program, RMB 680k) plus organisation structure optimisation, market strategy planning, the full-year operating plan, the full-year product launch plan and single-store model refinement.
- Which businesses does it suit?
- Full-service operators with 7+ own stores, or quick-service operators with 20+ units, whose departments are relatively complete and who have hit a bottleneck.
- What if our organisation is not there yet?
- If departments were only recently formed and the team is still in an adaptive growth phase, the Strategic Positioning Program (6 months, RMB 680k) is usually the better start — establish the model first, then upgrade.
- What do we get?
- The output of the 12 key tasks, from enterprise strategic planning and category positioning through to super model building and monthly diagnostic analysis.
- When does the data start to move?
- Months 1–3 lay the groundwork; the data starts to move in month 4. We do not promise a faster pace than that.
From category positioning to the super store model · 6 months · RMB 680k
Start with a conversation about fit
Send your P&L and one menu. If your situation does not match this service line, we will say so.