One line, two phases
Both phases run on the same backbone: product structure design, then super menu design, then super model building, then the single-store campaign — with a list of key tasks that carries names and dates.
A programme run personally by Chen Yufu: RMB 680k for six months, RMB 1.28M for the full year.
One service line in two phases, not two separate products. The first six months establish the model; from month seven the engagement upgrades to organisation and full-year operating work.
Growth strategy · Hands-on strategy delivery
Enterprise Strategy Consulting
12 months cumulativeFrom enterprise strategic positioning, expressed through brand strategy
Includes the first six months (Strategic Positioning Program); the second half covers organisation, market, full-year operating and product launch planning
- Enterprise strategic positioning
- Enterprise strategic planning
- Strategic goals and alignment
- Strategic priority decoding
- Quarterly operating strategy
- Monthly business analysis
Strategic Positioning Program
6 monthsFrom category positioning to the super store model
Model building: product structure → single-store model → strategic alignment, carrying the campaign results through
- Brand strategic positioning
- Brand top-level architecture
- Product structure planning
- Brand communication planning
- Super store model
- Operating strategy planning
Prices cover consulting fees only; travel and third-party costs are excluded. The signed contract prevails.
Six months, then the full year
A programme run personally by Chen Yufu: RMB 680k for six months, RMB 1.28M for the full year.
Phase one · Strategic Positioning Program
Model building. Product structure → single-store model → strategic alignment. The engagement carries the campaign results through to a model that can be copied.
Phase two · Enterprise Strategy Consulting
Organisation structure optimisation, market strategy planning, the full-year operating plan, the full-year product launch plan and single-store model refinement.
Why it phases
A model that has not been built cannot be scaled by an organisation. Building first and then widening is cheaper than doing both at once and getting both wrong.
Prices cover consulting fees only; travel and third-party costs are excluded. The signed contract prevails.
Pick by the state of your organisation
You have an organisation already
Departments exist and mostly work, but the business has hit a ceiling. That usually points at Enterprise Strategy Consulting.
You are still building the organisation
Departments were set up recently and the team is still finding its rhythm. That usually points at the Strategic Positioning Program.
You are not sure
Then the first conversation is exactly about that. We will say which line fits, and if neither does, we will say that too.
Phase one · Reading the situation
Insight into trends · research and analysis
Nothing is proposed until the situation is read. Three pieces of fieldwork run in parallel, and each produces evidence rather than opinion.
See the full process →
Company treasure hunt
Executive interviews
Market visits
Give the fish, and teach how to fish
Shared understanding + guided alignment + training and coaching + hands-on delivery
Science + system + method + coaching + closed loop + hands-on partnership
- 01
Initial conversation
The client prepares: company history, product structure and pricing, current channels, operating situation, and what they want from the engagement.
- 02
Meeting in person
Digging into the real causes beneath the stated problems.
- 03
Signing
Scope list plus contract framework.
- 04
Payment and kickoff
The engagement starts after full payment — we hold to this.
- 05
Project launch
A kickoff meeting to agree the working process and the timeline.
Start with the first conversation
Bring your company history, product structure and pricing, channel situation and what you want from the engagement. We will tell you whether we are the right fit.