From first contact to kickoff, in five steps
The process is deliberately plain. Every step has an exit — including the one where we tell you this is not a fit.
Growth strategy · Hands-on strategy delivery
- 01
Initial conversation
The client prepares: company history, product structure and pricing, current channels, operating situation, and what they want from the engagement.
- 02
Meeting in person
Digging into the real causes beneath the stated problems.
- 03
Signing
Scope list plus contract framework.
- 04
Payment and kickoff
The engagement starts after full payment — we hold to this.
- 05
Project launch
A kickoff meeting to agree the working process and the timeline.
What to bring
The first conversation goes better with the facts on the table. None of this requires preparation of a deck.
- 01 Company history
- 02 Product structure and pricing
- 03 Current channels
- 04 Operating situation
- 05 What you want from the engagement
Phase one · Reading the situation
Insight into trends · research and analysis
Once the project starts, phase one runs three pieces of fieldwork in parallel. Every piece is designed to produce evidence that can be checked, not an impression.
Company treasure hunt
- Product structure
- Channel model
- Pricing system
- Promotion strategy
- Operating situation
- Growth-stage research
- Brand asset audit
Executive interviews
- Company history
- Resource endowment
- Current situation
- Problem discovery
- Future plans
Market visits
- Trade area visits
- Store visits
- Staff / manager / head chef interviews
- Customer intercepts
- Customer surveys
Nothing is proposed before the situation is read. Phase one produces evidence, not a pitch.
Months 1–3 lay the groundwork; the data starts to move in month 4. We do not promise a faster pace.
Both service lines have an entry threshold. Below it, we will say so rather than sell it.
Pick the line by threshold
Start with the initial conversation
Send your P&L and one menu, or just tell us where it hurts. We will say whether we can help.