Who is this course for?

Founders, expansion leads, regional managers and finance leads.

Can we attend without precise financials?

Yes. A rough P&L still supports the structure, and the course covers how to estimate when data is incomplete.

How does it relate to the Store Battle Map?

The model course tells you what one store can become; the store battle map tells you which line each store should be on.

Does it cover closing stores?

Yes. Judging whether a store should keep receiving investment is one of the most practical parts.

How soon does the data move?

The course itself does not promise operating results. In an engagement, months 1–3 lay the groundwork and the data starts to move in month 4.

Standard course

Single-Store Profit Model

Back-calculate a store’s return picture from store format, area, rent and guest structure.

Helping regional restaurant businesses build nationally leading brands

Book a consultation All five courses

What it covers

The backbone of this course

01 Single-store profit model
02 Super model building
03 Different single-store models

Who it suits

Investors who want to open a store but cannot work out whether it pays back
Chains where stores perform very differently and nobody can say whether it is the model or the execution
Operators deciding which stores to close and which to invest in further

What you take away

A method to back-calculate the return picture from format, area, rent and guest structure
A path to separate "wrong model" from "wrong execution"
A decision framework for replicating and trading off between different single-store models

How it connects

A course or an engagement?

The courses teach the method; the engagements apply it. If the problem is that your team does not know how, take the course. If the problem is that nobody has time to do it, take the engagement.

Enterprise Strategy Consulting

12 months cumulative

From enterprise strategic positioning, expressed through brand strategy

RMB 1.28M · Phase two · from month 7

Strategic Positioning Program

6 months

From category positioning to the super store model

RMB 680k · Phase one · first 6 months

Chen Yufu coaching a team in a training session — Courses run as live workshop sessions on the participants’ own menu and numbers.

FAQ

Frequently Asked Questions

Who is this course for?: Founders, expansion leads, regional managers and finance leads.
Can we attend without precise financials?: Yes. A rough P&L still supports the structure, and the course covers how to estimate when data is incomplete.
How does it relate to the Store Battle Map?: The model course tells you what one store can become; the store battle map tells you which line each store should be on.
Does it cover closing stores?: Yes. Judging whether a store should keep receiving investment is one of the most practical parts.
How soon does the data move?: The course itself does not promise operating results. In an engagement, months 1–3 lay the groundwork and the data starts to move in month 4.

Other courses

Brand Strategy & Positioning

Start from enterprise strategic positioning and find the category direction and top-level expression of the brand.

High-Profit Menu Design

Read the menu as a product structure: dish margin, volume, mix and station load.

Brand Communication Strategy

Translate brand positioning into actions customers can see, remember and pass on.

Read further

MethodologyEditor’s pick

Menu Diagnosis: How a Consultant Reads a Restaurant Menu

Menu diagnosis treats a restaurant menu as an operating document rather than a price list. It reads each dish for its role, its kitchen station, its margin, and whether it supports or competes with its neighbours.

2026-10-13Read the article →