Five standard courses
The consulting service does the work for you. The courses teach your team to do it. Same method, two delivery modes — because a method that only lives in the consultant’s head leaves when the consultant does.
Give the fish, and teach how to fish
Four modules, in order
From enterprise strategic positioning, supported by brand strategy, carried by product structure, to reach the operating strategic goal.
- 01 Enterprise strategic positioning
- 02 Brand strategy planning
- 03 Product structure planning
- 04 Operating strategic goals
Each one stands on its own
Brand Strategy & Positioning
Start from enterprise strategic positioning and find the category direction and top-level expression of the brand.
- Enterprise strategic positioning
- Category positioning direction
- Brand top-level architecture
High-Profit Menu Design
Read the menu as a product structure: dish margin, volume, mix and station load.
- Menu structure analysis
- Product structure design
- Super menu design
Single-Store Profit Model
Back-calculate a store’s return picture from store format, area, rent and guest structure.
- Single-store profit model
- Super model building
- Different single-store models
Brand Communication Strategy
Translate brand positioning into actions customers can see, remember and pass on.
- Brand communication planning
- Brand marketing planning
- Key service touchpoints
Strategy & Operations Essentials
Annual plan alignment, quarterly operating strategy and monthly diagnostic analysis — strategy inside the operating rhythm.
- Annual plan alignment
- Quarterly operating strategy
- Monthly diagnostic analysis
Course dates and formats are arranged on request — we do not publish schedules or prices on this site.
Give the fish, and teach how to fish
Shared understanding + guided alignment + training and coaching + hands-on delivery
Science + system + method + coaching + closed loop + hands-on partnership
Every course is built on the same backbone as the consulting work: product structure design, super menu design, super model building, then the single-store campaign — plus the operating rhythm.
See the methodology →Not sure which course to start with?
Tell us what is actually stuck. We will point at the course — or at a consulting engagement, if a course is not the right answer.